Negotiation Guide
Opening Offer
$34,993
Fair Price
$36,493
Walk Away Above
$37,867
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,316
Est. Invoice$36,493
Holdback (est.)$1,177
MSRP (Sticker)$39,240
Asking Price$37,815
Markup-$1,425
Est. Dealer Margin on This Car$2,499
Percentile24% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$1,175
Avg Markup (Sportage)-$1,067
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,160
Cheaper Sportage SXP Inventory
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-$1,507$39,7084d
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-$1,504$39,6264d
Prestige KiaEau Claire, WI
-$1,497$39,3132d
Anderson Kia On PerryvilleLoves Park, IL
-$1,478$39,4972d
Parkside KiaKnoxville, TN
-$1,478$39,4974d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Kia of Grand BlancGrand Blanc, MI
-$1,478$39,4974d
Billion Kia of Iowa CityIowa City, IA
-$1,478$39,4974d
Taylor Kia ToledoToledo, OH
-$1,474$39,4812d