Deal Sheet: 2026 Sportage EX

Nielsen Kia of Newton · Newton, NJ · VIN: 5XYK3CDF7TG450100

Negotiation Guide

Opening Offer

$33,789

Fair Price

$35,289

Walk Away Above

$35,740

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$32,571

Est. Invoice$33,657

Holdback (est.)$1,086

MSRP (Sticker)$36,190

Asking Price$35,497

Markup-$693

Est. Dealer Margin on This Car$2,926

Percentile41% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$757

Avg Markup (Sportage)-$633

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$776

Cheaper Sportage EX Inventory

Anderson Kia On PerryvilleLoves Park, IL

-$1,281$34,02838d

Kia Country of SavannahSavannah, GA

-$1,280$32,94989d

Enterprise KiaEnterprise, AL

-$1,266$34,36889d

Kia of San AngeloSan Angelo, TX

-$1,253$34,84289d

University KiaHuntsville, AL

-$1,249$34,16589d

McDonald KiaSaginaw, MI

-$1,242$35,66738d

Burlington KiaBurlington, NC

-$1,238$35,36110d

Kia of San AngeloSan Angelo, TX

-$1,237$35,04889d

HI Country KiaFarmington, NM

-$1,231$35,32889d

Smart Kia of DavenportDavenport, IA

-$1,223$35,29126d