Negotiation Guide
Opening Offer
$29,912
Fair Price
$31,412
Walk Away Above
$31,849
- • Recent buyers paid ~$643 below MSRP
- • Sitting 89 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$29,057
Est. Invoice$30,025
Holdback (est.)$969
MSRP (Sticker)$32,285
Asking Price$31,790
Markup-$495
Est. Dealer Margin on This Car$2,734
Percentile79% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$693
Avg Markup (Sportage)-$848
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$772
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