Negotiation Guide
Opening Offer
$48,418
Fair Price
$49,918
Walk Away Above
$50,669
- • Recent buyers paid ~$1,072 below MSRP
- • Sitting 90 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$46,278
Est. Invoice$47,821
Holdback (est.)$1,543
MSRP (Sticker)$51,420
Asking Price$50,092
Markup-$1,328
Est. Dealer Margin on This Car$3,814
Percentile5% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold224
Avg Markup-$1,072
Median Markup-$1,033
Best Deal-$1,375
Worst Deal-$908
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory498 vehicles
Avg Markup (All Models)-$1,437
Avg Markup (EV6)-$1,552
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$1,420
Cheaper EV6 Wind Inventory
Bergstrom Kia AppletonAppleton, WI
-$1,392$50,40346d
Phil Long Kia of Colorado SpringsColorado Springs, CO
-$1,391$50,39948d
Dyer KiaLake Wales, FL
-$1,386$50,08490d
Faricy KiaColorado Springs, CO
-$1,383$49,94290d
Palm Springs KiaCathedral City, CA
-$1,378$50,37227d
Kiefer KiaEugene, OR
-$1,376$49,89958d
George Gee KiaCoeur D'Alene, ID
-$1,376$49,89974d
Dale Spradley KiaPueblo, CO
-$1,376$49,89990d
Roseville KiaRoseville, CA
-$1,372$50,63827d
Walser KiaWayzata, MN
-$1,370$50,01058d