Negotiation Guide
Opening Offer
$37,400
Fair Price
$38,900
Walk Away Above
$39,450
- • Recent buyers paid ~$881 below MSRP
- • Sitting 79 days (avg 51) — extra leverage
Price Breakdown
Est. Dealer Cost$36,000
Est. Invoice$37,200
Holdback (est.)$1,200
MSRP (Sticker)$40,000
Asking Price$39,148
Markup-$852
Est. Dealer Margin on This Car$3,148
Percentile55% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold16
Avg Markup-$881
Median Markup-$863
Best Deal-$1,037
Worst Deal-$800
% Sold Below MSRP100%
Avg Days to Sell51 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$704
Avg Markup (EV6)-$1,003
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$701
Cheaper EV6 Light Inventory
Findlay KiaLas Vegas, NV
-$1,176$39,91479d
Roseville KiaRoseville, CA
-$1,138$39,73274d
Findlay KiaLas Vegas, NV
-$1,130$39,40076d
Kiefer KiaEugene, OR
-$1,111$39,30961d
Kiefer KiaEugene, OR
-$1,111$39,30937d
Roseville KiaRoseville, CA
-$1,103$39,27274d
Findlay KiaLas Vegas, NV
-$1,093$39,50716d
Findlay KiaLas Vegas, NV
-$1,093$39,50716d
Findlay KiaLas Vegas, NV
-$1,093$39,5072d
Kia of VacavilleVacaville, CA
-$1,085$39,47025d