Deal Sheet: 2026 EV9 Land AWD

Kia Santa Monica · Santa Monica, CA · VIN: 5XYADFS57TG025819

Negotiation Guide

Opening Offer

$70,092

Fair Price

$71,592

Walk Away Above

$72,384

• Recent buyers paid ~$1,583 below MSRP

Price Breakdown

Est. Dealer Cost$65,858

Est. Invoice$68,053

Holdback (est.)$2,195

MSRP (Sticker)$73,175

Asking Price$71,621

Markup-$1,554

Est. Dealer Margin on This Car$5,764

Percentile39% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold361

Avg Markup-$1,583

Median Markup-$1,522

Best Deal-$2,102

Worst Deal-$1,130

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (EV9)-$1,863

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$897

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