Negotiation Guide
Opening Offer
$69,731
Fair Price
$71,231
Walk Away Above
$72,463
- • Recent buyers paid ~$1,583 below MSRP
- • Sitting 90 days (avg 41) — extra leverage
Price Breakdown
Est. Dealer Cost$66,326
Est. Invoice$68,536
Holdback (est.)$2,211
MSRP (Sticker)$73,695
Asking Price$72,396
Markup-$1,299
Est. Dealer Margin on This Car$6,071
Percentile98% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold361
Avg Markup-$1,583
Median Markup-$1,522
Best Deal-$2,102
Worst Deal-$1,130
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory270 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (EV9)-$2,082
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,003
Cheaper EV9 Land AWD Inventory
Kia of Paso RoblesPaso Robles, CA
-$2,147$72,46885d
Kia of Paso RoblesPaso Robles, CA
-$2,088$71,02790d
Kia of Paso RoblesPaso Robles, CA
-$2,088$71,02790d
Kiefer KiaEugene, OR
-$2,063$71,68774d
Folsom Lake KiaFolsom, CA
-$2,053$72,21727d
George Gee KiaLiberty Lake, WA
-$2,053$72,21716d
Folsom Lake KiaFolsom, CA
-$2,053$72,2179d
Fiesta KiaIndio, CA
-$2,040$71,96585d
George Gee KiaLiberty Lake, WA
-$2,037$72,13344d
Folsom Lake KiaFolsom, CA
-$2,029$72,09625d