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Deal Sheet: 2026 Tundra Platinum 4WD
Rochester Toyota · Rochester, NH · VIN: 5TFWC5ECXTX011942
This Is Already a Great Deal
Opening Offer
$69,599
Asking Price
$71,660
Max Price
$71,660
- • Recent buyers paid ~$1,819 below MSRP
- • Sitting 93 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,257 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,099
Est. Invoice$70,651
Holdback$1,553
MSRP (Sticker)$77,639
Dealer Add-Ons (DIA)+$798
Asking Price$71,660
Markup-$5,979
Dealer Margin on This Car$2,561
Percentile1% of inventory is priced lower
Days on Lot93 days
What Others Paid (Last 30 Days)
Cars Sold2875
Avg Markup-$1,819
Median Markup$0
Best Deal-$12,806
Worst Deal+$14,469
% Sold Below MSRP83%
Avg Days to Sell43 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)+$70
Avg Markup (Tundra)-$639
% Below MSRP42%
Avg Days to Sell34 days
Avg Sold Markup+$115
Price History
May 1, 2026$77,838 → $78,437(+$599)
Jun 18, 2026$78,437 → $71,660(-$6,777)
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