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Deal Sheet: 2026 Tundra Platinum 4WD
West Herr Toyota of Rochester · Rochester, NY · VIN: 5TFWA5DBXTX388950
This Is Already a Great Deal
Opening Offer
$70,324
Asking Price
$72,499
Max Price
$72,499
- • Recent buyers paid ~$1,819 below MSRP
- • Sitting 119 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,356 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,467
Est. Invoice$71,028
Holdback$1,561
MSRP (Sticker)$78,053
Asking Price$72,499
Markup-$5,554
Dealer Margin on This Car$3,032
Percentile4% of inventory is priced lower
Days on Lot119 days
What Others Paid (Last 30 Days)
Cars Sold2875
Avg Markup-$1,819
Median Markup$0
Best Deal-$12,806
Worst Deal+$14,469
% Sold Below MSRP83%
Avg Days to Sell43 days
Dealer Profile
Inventory175 vehicles
Avg Markup (All Models)-$268
Avg Markup (Tundra)-$1,726
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$74
Price History
May 15, 2026$78,053 → $72,500(-$5,553)
Jun 21, 2026$72,500 → $72,499(-$1)
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