Deal Sheet: 2026 Tundra Platinum 4WD

West Herr Toyota of Rochester · Rochester, NY · VIN: 5TFWA5DB9TX392827

This Is Already a Great Deal

Opening Offer

$70,659

Asking Price

$72,844

Max Price

$72,844

• Recent buyers paid ~$1,819 below MSRP
• Sitting 118 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,452 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,851

Est. Invoice$71,420

Holdback$1,570

MSRP (Sticker)$78,484

Asking Price$72,844

Markup-$5,640

Dealer Margin on This Car$2,993

Percentile3% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold2875

Avg Markup-$1,819

Median Markup$0

Best Deal-$12,806

Worst Deal+$14,469

% Sold Below MSRP83%

Avg Days to Sell43 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$268

Avg Markup (Tundra)-$1,726

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$74

Price History

Jun 1, 2026$78,484 → $72,845(-$5,639)

Jun 23, 2026$72,845 → $72,844(-$1)

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