Deal Sheet: 2026 Tundra Platinum 4WD

Gray-Daniels Toyota · Brandon, MS · VIN: 5TFWA5DB1TX408258

This Is Already a Great Deal

Opening Offer

$69,353

Asking Price

$71,498

Max Price

$71,498

• Recent buyers paid ~$1,819 below MSRP
• Sitting 78 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $3,148 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,612

Est. Invoice$70,154

Holdback$1,542

MSRP (Sticker)$77,092

Asking Price$71,498

Markup-$5,594

Dealer Margin on This Car$2,886

Percentile3% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2875

Avg Markup-$1,819

Median Markup$0

Best Deal-$12,806

Worst Deal+$14,469

% Sold Below MSRP83%

Avg Days to Sell43 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,281

Avg Markup (Tundra)-$2,844

% Below MSRP97%

Avg Days to Sell24 days

Avg Sold Markup-$1,036

Price History

Apr 16, 2026$77,092 → $69,509(-$7,583)

May 6, 2026$69,509 → $72,509(+$3,000)

May 7, 2026$72,509 → $69,509(-$3,000)

May 16, 2026$69,509 → $69,934(+$425)

Jun 3, 2026$69,934 → $71,934(+$2,000)

Jun 12, 2026$71,934 → $72,842(+$908)

Jun 18, 2026$72,842 → $71,498(-$1,344)

Cheaper Tundra Platinum 4WD Inventory

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Dolan ToyotaReno, NV

-$14,720$67,51613d

Smithtown ToyotaSmithtown, NY

-$12,599$58,7236d

Beaver Toyota of St. AugustineSt. Augustine, FL

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Beaver Toyota of St. AugustineSt. Augustine, FL

-$10,109$68,80728d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$9,829$66,52730d

Serra ToyotaBirmingham, AL

-$9,756$69,252119d

Glen Motors, Inc.23-07 Maple Avenue, 9999

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Damian Lillard ToyotaMcMinnville, OR

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