Deal Sheet: 2026 Tundra Platinum 4WD

Bob Johnson Toyota · Rochester, NY · VIN: 5TFWA5DB1TX400029

This Is Already a Great Deal

Opening Offer

$69,781

Asking Price

$71,939

Max Price

$71,939

• Recent buyers paid ~$1,849 below MSRP
• Sitting 117 days (avg 47) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $2,513 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,934

Est. Invoice$70,483

Holdback (est.)$1,549

MSRP (Sticker)$77,454

Asking Price$71,939

Markup-$5,515

Est. Dealer Margin on This Car$3,005

Percentile4% of inventory is priced lower

Days on Lot117 days

What Others Paid (Last 30 Days)

Cars Sold2756

Avg Markup-$1,849

Median Markup-$40

Best Deal-$14,043

Worst Deal+$9,999

% Sold Below MSRP82%

Avg Days to Sell47 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$57

Avg Markup (Tundra)-$115

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$195

Price History

Apr 21, 2026$77,454 → $71,939(-$5,515)

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