Deal Sheet: 2026 Tundra Platinum 4WD

Smart Motors Toyota · Madison, WI · VIN: 5TFNA5EC9TX059143

This Is Already a Great Deal

Opening Offer

$66,829

Asking Price

$68,896

Max Price

$68,896

• Recent buyers paid ~$1,819 below MSRP
• Asking price is already $3,181 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,767

Est. Invoice$67,245

Holdback$1,478

MSRP (Sticker)$73,896

Asking Price$68,896

Markup-$5,000

Dealer Margin on This Car$3,129

Percentile9% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold2861

Avg Markup-$1,820

Median Markup$0

Best Deal-$12,806

Worst Deal+$9,999

% Sold Below MSRP82%

Avg Days to Sell43 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$2,553

Avg Markup (Tundra)-$4,944

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$1,904

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