Deal Sheet: 2026 Tundra Platinum 4WD

Smart Motors Toyota · Madison, WI · VIN: 5TFNA5EC1TX29D555

This Is Already a Great Deal

Opening Offer

$67,503

Asking Price

$69,591

Max Price

$69,591

• Recent buyers paid ~$1,828 below MSRP
• Asking price is already $3,241 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,447

Est. Invoice$67,941

Holdback$1,493

MSRP (Sticker)$74,660

Asking Price$69,591

Markup-$5,069

Dealer Margin on This Car$3,144

Percentile8% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold2753

Avg Markup-$1,828

Median Markup$0

Best Deal-$12,806

Worst Deal+$9,999

% Sold Below MSRP83%

Avg Days to Sell43 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$2,530

Avg Markup (Tundra)-$4,931

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$1,904

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