Deal Sheet: 2026 Tundra Platinum 4WD

Roberts Toyota · Columbia, TN · VIN: 5TFNA5DB3TX427356

This Is Already a Great Deal

Opening Offer

$65,410

Asking Price

$66,970

Max Price

$66,970

• Recent buyers paid ~$1,834 below MSRP
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $4,129 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,910

Est. Invoice$66,369

Holdback (est.)$1,459

MSRP (Sticker)$72,933

Dealer Add-Ons (DIA)+$1,095

Asking Price$66,970

Markup-$5,963

Est. Dealer Margin on This Car$2,060

Percentile1% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold2385

Avg Markup-$1,834

Median Markup-$766

Best Deal-$12,599

Worst Deal+$29,175

% Sold Below MSRP80%

Avg Days to Sell53 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)+$430

Avg Markup (Tundra)-$612

% Below MSRP33%

Avg Days to Sell34 days

Avg Sold Markup+$429

Price History

Jul 2, 2026$71,526 → $73,119(+$1,593)

Jul 12, 2026$73,119 → $73,617(+$498)

Jul 19, 2026$73,617 → $69,267(-$4,350)

Jul 31, 2026$69,267 → $66,970(-$2,297)

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