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Deal Sheet: 2026 Tundra 1794 Edition 4WD
Toyota Direct · Columbus, OH · VIN: 5TFMC5EC2TX012249
This Is Already a Great Deal
Opening Offer
$69,760
Asking Price
$71,698
Max Price
$71,698
- • Recent buyers paid ~$1,645 below MSRP
- • Asking price is already $4,477 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,260
Est. Invoice$70,816
Holdback$1,556
MSRP (Sticker)$77,820
Asking Price$71,698
Markup-$6,122
Dealer Margin on This Car$2,438
Percentile2% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold3428
Avg Markup-$1,645
Median Markup$0
Best Deal-$10,941
Worst Deal+$407,150
% Sold Below MSRP83%
Avg Days to Sell39 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$3,080
Avg Markup (Tundra)-$5,431
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$2,116
Price History
Jun 3, 2026$69,698 → $71,698(+$2,000)
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