Deal Sheet: 2026 Tundra 1794 Edition 4WD

Serra Toyota · Milwaukee, WI · VIN: 5TFMC5DB5TX35H028

Negotiation Guide

Opening Offer

$73,376

Fair Price

$74,876

Walk Away Above

$75,793

• Recent buyers paid ~$1,834 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,272

Est. Invoice$69,806

Holdback (est.)$1,534

MSRP (Sticker)$76,710

Asking Price$76,710

Markup$0

Est. Dealer Margin on This Car$8,438

Percentile79% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold2870

Avg Markup-$1,834

Median Markup-$800

Best Deal-$12,464

Worst Deal+$12,190

% Sold Below MSRP80%

Avg Days to Sell49 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,416

Avg Markup (Tundra)-$3,540

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$871

Price History

Aug 6, 2026$80,501 → $76,710(-$3,791)

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