Deal Sheet: 2026 Tundra 1794 Edition 4WD

Heiser Toyota · Milwaukee, WI · VIN: 5TFMC5DB5TX143846

This Is Already a Great Deal

Opening Offer

$72,608

Asking Price

$74,854

Max Price

$74,854

• Recent buyers paid ~$1,834 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $3,580 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$71,439

Est. Invoice$73,044

Holdback (est.)$1,605

MSRP (Sticker)$80,268

Asking Price$74,854

Markup-$5,414

Est. Dealer Margin on This Car$3,415

Percentile5% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold2870

Avg Markup-$1,834

Median Markup-$800

Best Deal-$12,464

Worst Deal+$12,190

% Sold Below MSRP80%

Avg Days to Sell49 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$555

Avg Markup (Tundra)-$950

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$444

Price History

Jun 17, 2026$80,268 → $74,854(-$5,414)

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