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Deal Sheet: 2026 Tundra 1794 Edition 4WD
Atlanta Toyota · Duluth, GA · VIN: 5TFMC5DB4TX140548
This Is Already a Great Deal
Opening Offer
$69,729
Asking Price
$71,766
Max Price
$71,766
- • Recent buyers paid ~$1,628 below MSRP
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $4,391 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,229
Est. Invoice$70,784
Holdback$1,556
MSRP (Sticker)$77,785
Dealer Add-Ons (DIA)+$595
Asking Price$71,766
Markup-$6,019
Dealer Margin on This Car$2,537
Percentile2% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold3434
Avg Markup-$1,628
Median Markup$0
Best Deal-$10,941
Worst Deal+$407,150
% Sold Below MSRP82%
Avg Days to Sell39 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)+$834
Avg Markup (Tundra)-$903
% Below MSRP32%
Avg Days to Sell22 days
Avg Sold Markup-$70
Price History
May 21, 2026$74,074 → $73,077(-$997)
May 28, 2026$73,077 → $70,667(-$2,410)
May 29, 2026$70,667 → $72,852(+$2,185)
May 30, 2026$72,852 → $72,356(-$496)
Jun 3, 2026$72,356 → $73,450(+$1,094)
Jun 8, 2026$73,450 → $74,544(+$1,094)
Jun 21, 2026$74,544 → $71,766(-$2,778)
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