Deal Sheet: 2026 Tundra 1794 Edition 4WD

Serra Toyota · Milwaukee, WI · VIN: 5TFMA5DB3TX436358

Negotiation Guide

Opening Offer

$68,213

Fair Price

$69,713

Walk Away Above

$70,619

• Recent buyers paid ~$1,812 below MSRP

Price Breakdown

Est. Dealer Cost$63,657

Est. Invoice$65,088

Holdback (est.)$1,431

MSRP (Sticker)$71,525

Asking Price$71,525

Markup$0

Est. Dealer Margin on This Car$7,868

Percentile79% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2979

Avg Markup-$1,812

Median Markup-$775

Best Deal-$12,464

Worst Deal+$12,190

% Sold Below MSRP80%

Avg Days to Sell48 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tundra)-$3,260

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

Price History

Aug 8, 2026$66,925 → $71,525(+$4,600)

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