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Deal Sheet: 2026 Tundra 1794 Edition 4WD
Gresham Toyota · Gresham, OR · VIN: 5TFMA5DB2TX423441
Negotiation Guide
Opening Offer
$68,351
Fair Price
$69,851
Walk Away Above
$70,740
- • Recent buyers paid ~$1,778 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,750
Est. Invoice$65,182
Holdback$1,433
MSRP (Sticker)$71,629
Dealer Add-Ons (DIA)+$3,207
Asking Price$74,836
Markup+$3,207
Dealer Margin on This Car$11,086
Percentile99% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold3442
Avg Markup-$1,778
Median Markup$0
Best Deal-$11,682
Worst Deal+$14,019
% Sold Below MSRP82%
Avg Days to Sell40 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)+$1,790
Avg Markup (Tundra)+$1,035
% Below MSRP34%
Avg Days to Sell33 days
Avg Sold Markup+$1,544
Price History
Jun 26, 2026$74,836 → $66,629(-$8,207)
Jun 27, 2026$66,629 → $66,336(-$293)
Jun 28, 2026$66,336 → $62,836(-$3,500)
Jun 29, 2026$62,836 → $74,836(+$12,000)
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