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Deal Sheet: 2026 Tundra 1794 Edition 4WD
Atlanta Toyota · Duluth, GA · VIN: 5TFMA5DB0TX431201
This Is Already a Great Deal
Opening Offer
$66,583
Asking Price
$68,642
Max Price
$68,642
- • Recent buyers paid ~$1,753 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,906 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,238
Est. Invoice$66,704
Holdback (est.)$1,466
MSRP (Sticker)$73,301
Dealer Add-Ons (DIA)+$595
Asking Price$68,642
Markup-$4,659
Est. Dealer Margin on This Car$3,404
Percentile12% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold2729
Avg Markup-$1,753
Median Markup-$201
Best Deal-$11,682
Worst Deal+$14,080
% Sold Below MSRP80%
Avg Days to Sell43 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$143
Avg Markup (Tundra)-$2,778
% Below MSRP54%
Avg Days to Sell21 days
Avg Sold Markup+$796
Price History
Jul 10, 2026$70,642 → $68,642(-$2,000)
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