Negotiation Guide
Opening Offer
$55,006
Fair Price
$56,506
Walk Away Above
$57,154
- • Recent buyers paid ~$1,295 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,443
Est. Invoice$52,599
Holdback (est.)$1,156
MSRP (Sticker)$57,801
Asking Price$57,801
Markup$0
Est. Dealer Margin on This Car$6,358
Percentile81% of inventory is priced lower
Days on Lot57 days
What Others Paid (Last 30 Days)
Cars Sold3915
Avg Markup-$1,295
Median Markup-$275
Best Deal-$10,759
Worst Deal+$21,494
% Sold Below MSRP82%
Avg Days to Sell45 days
Dealer Profile
Inventory22 vehicles
Avg Markup (All Models)$0
Avg Markup (Tundra)$0
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup$0
Price History
Jun 16, 2026$57,801 → $54,011(-$3,790)
Jun 28, 2026$54,011 → $57,801(+$3,790)
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