Negotiation Guide
Opening Offer
$54,112
Fair Price
$55,612
Walk Away Above
$56,683
- • Recent buyers paid ~$1,295 below MSRP
- • Sitting 111 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$51,401
Est. Invoice$52,556
Holdback (est.)$1,155
MSRP (Sticker)$57,754
Asking Price$57,754
Markup$0
Est. Dealer Margin on This Car$6,353
Percentile81% of inventory is priced lower
Days on Lot111 days
What Others Paid (Last 30 Days)
Cars Sold3915
Avg Markup-$1,295
Median Markup-$275
Best Deal-$10,759
Worst Deal+$21,494
% Sold Below MSRP82%
Avg Days to Sell45 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$58
Avg Markup (Tundra)-$556
% Below MSRP97%
Avg Days to Sell68 days
Avg Sold Markup-$23
Cheaper Tundra SR5 4WD Inventory
Florence ToyotaFlorence, SC
-$10,853$54,571111d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$8,310$59,585128d
Florence ToyotaFlorence, SC
-$8,107$58,475145d
Bill Dube ToyotaDover, NH
-$7,979$52,974145d
Florence ToyotaFlorence, SC
-$7,907$56,674138d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$7,886$55,860139d
Florence ToyotaFlorence, SC
-$7,767$56,853145d
Arlington ToyotaJacksonville, FL
-$7,680$60,80092d
Florence ToyotaFlorence, SC
-$7,460$53,99378d
Flow Toyota of StatesvilleStatesville, NC
-$7,232$57,699145d