Negotiation Guide
Opening Offer
$47,475
Fair Price
$48,975
Walk Away Above
$49,436
- • Recent buyers paid ~$922 below MSRP
Price Breakdown
Est. Dealer Cost$44,408
Est. Invoice$45,406
Holdback (est.)$998
MSRP (Sticker)$49,897
Dealer Add-Ons (DIA)+$595
Asking Price$49,029
Markup-$868
Est. Dealer Margin on This Car$4,621
Percentile32% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold273
Avg Markup-$922
Median Markup$0
Best Deal-$5,957
Worst Deal+$4,465
% Sold Below MSRP81%
Avg Days to Sell34 days
Dealer Profile
Inventory382 vehicles
Avg Markup (All Models)+$134
Avg Markup (Tundra)-$1,885
% Below MSRP50%
Avg Days to Sell22 days
Avg Sold Markup+$778
Cheaper Tundra SR 4WD Inventory
Oxmoor ToyotaLouisville, KY
-$4,133$47,83865d
Jeff Wyler Toyota of ClarksvilleClarksville, IN
-$4,119$47,77686d
Hometown ToyotaOntario, OR
-$4,051$44,09114d
Hometown ToyotaOntario, OR
-$4,024$43,95331d
Hometown ToyotaOntario, OR
-$4,021$43,95614d
LaGrange ToyotaLaGrange, GA
-$4,000$50,3170d
Kerry ToyotaFlorence, KY
-$3,799$46,8498d
Sheehy Toyota of LaurelLaurel, MD
-$3,754$44,90023d
Sheehy Toyota of LaurelLaurel, MD
-$3,732$43,7429d
Glockner ToyotaPortsmouth, OH
-$3,677$44,97756d