Deal Sheet: 2026 Sienna XLE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDYRKEC6TS32D529

Negotiation Guide

Opening Offer

$49,068

Fair Price

$50,568

Walk Away Above

$50,333

• Recent buyers paid ~$470 above MSRP

Price Breakdown

Est. Dealer Cost$44,587

Est. Invoice$45,589

Holdback (est.)$1,002

MSRP (Sticker)$50,098

Dealer Add-Ons (DIA)+$499

Asking Price$51,495

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,908

Percentile80% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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