Deal Sheet: 2026 Sienna XLE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDYRKEC6TS30L910

Negotiation Guide

Opening Offer

$48,699

Fair Price

$50,199

Walk Away Above

$49,964

• Recent buyers paid ~$470 above MSRP

Price Breakdown

Est. Dealer Cost$44,259

Est. Invoice$45,253

Holdback (est.)$995

MSRP (Sticker)$49,729

Asking Price$50,529

Markup+$800

Est. Dealer Margin on This Car$6,270

Percentile71% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sienna)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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