Deal Sheet: 2026 Sienna XLE FWD

Roswell Toyota · Roswell, NM · VIN: 5TDYRKEC4TS335125

Negotiation Guide

Opening Offer

$49,215

Fair Price

$50,715

Walk Away Above

$50,480

• Recent buyers paid ~$470 above MSRP

Price Breakdown

Est. Dealer Cost$44,718

Est. Invoice$45,723

Holdback (est.)$1,005

MSRP (Sticker)$50,245

Dealer Add-Ons (DIA)+$819

Asking Price$51,064

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,346

Percentile71% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Sienna)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$66

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