Deal Sheet: 2026 Sienna XLE FWD

Toyota of Cool Springs · Franklin, TN · VIN: 5TDYRKEC3TS33C530

Negotiation Guide

Opening Offer

$48,650

Fair Price

$50,150

Walk Away Above

$49,915

• Recent buyers paid ~$470 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,215

Est. Invoice$45,209

Holdback (est.)$994

MSRP (Sticker)$49,680

Dealer Add-Ons (DIA)+$2,995

Asking Price$53,574

Markup+$3,894

Markup includes $2,995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,359

Percentile97% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory382 vehicles

Avg Markup (All Models)-$331

Avg Markup (Sienna)+$3,894

% Below MSRP60%

Avg Days to Sell30 days

Avg Sold Markup+$79

Price History

Jul 7, 2026$50,740 → $50,579(-$161)

Jul 19, 2026$50,579 → $53,574(+$2,995)

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