Deal Sheet: 2026 Sienna XLE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDYRKEC2TS29L019

Negotiation Guide

Opening Offer

$50,082

Fair Price

$51,582

Walk Away Above

$51,347

• Recent buyers paid ~$470 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,490

Est. Invoice$46,512

Holdback (est.)$1,022

MSRP (Sticker)$51,112

Dealer Add-Ons (DIA)+$499

Asking Price$52,509

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,019

Percentile80% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Sienna)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

Price History

Jul 17, 2026$53,408 → $52,509(-$899)

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