Deal Sheet: 2026 Sienna XLE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDYRKEC1TS32D289

Negotiation Guide

Opening Offer

$48,979

Fair Price

$50,479

Walk Away Above

$50,244

• Recent buyers paid ~$470 above MSRP

Price Breakdown

Est. Dealer Cost$44,508

Est. Invoice$45,508

Holdback (est.)$1,000

MSRP (Sticker)$50,009

Asking Price$50,809

Markup+$800

Est. Dealer Margin on This Car$6,301

Percentile71% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2514

Avg Markup+$470

Median Markup$0

Best Deal-$3,504

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell21 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sienna)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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