Deal Sheet: 2026 Sienna Platinum AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDESKFC4TS284201

Negotiation Guide

Opening Offer

$63,849

Fair Price

$65,349

Walk Away Above

$65,179

• Recent buyers paid ~$339 above MSRP

Price Breakdown

Est. Dealer Cost$57,859

Est. Invoice$59,159

Holdback (est.)$1,300

MSRP (Sticker)$65,010

Asking Price$66,008

Markup+$998

Est. Dealer Margin on This Car$8,149

Percentile88% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3013

Avg Markup+$339

Median Markup$0

Best Deal-$5,353

Worst Deal+$8,245

% Sold Below MSRP57%

Avg Days to Sell27 days

Dealer Profile

Inventory241 vehicles

Avg Markup (All Models)+$236

Avg Markup (Sienna)+$968

% Below MSRP29%

Avg Days to Sell24 days

Avg Sold Markup+$275

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