Deal Sheet: 2026 Sienna Woodland Edition AWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDCSKFC9TS38B521

Negotiation Guide

Opening Offer

$54,692

Fair Price

$56,192

Walk Away Above

$55,974

• Recent buyers paid ~$436 above MSRP

Price Breakdown

Est. Dealer Cost$49,623

Est. Invoice$50,738

Holdback (est.)$1,115

MSRP (Sticker)$55,756

Dealer Add-Ons (DIA)+$895

Asking Price$57,649

Markup+$1,893

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,026

Percentile91% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2112

Avg Markup+$436

Median Markup$0

Best Deal-$3,994

Worst Deal+$7,995

% Sold Below MSRP54%

Avg Days to Sell28 days

Dealer Profile

Inventory241 vehicles

Avg Markup (All Models)+$236

Avg Markup (Sienna)+$968

% Below MSRP29%

Avg Days to Sell24 days

Avg Sold Markup+$275

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