Deal Sheet: 2026 Grand Highlander Hybrid MAX Limited AWD

Fowler Toyota · Norman, OK · VIN: 5TDADAB56TS25H077

Negotiation Guide

Opening Offer

$60,640

Fair Price

$62,140

Walk Away Above

$61,938

• Recent buyers paid ~$405 above MSRP

Price Breakdown

Est. Dealer Cost$54,944

Est. Invoice$56,179

Holdback$1,235

MSRP (Sticker)$61,735

Dealer Add-Ons (DIA)+$1,895

Asking Price$64,229

Markup+$2,494

Dealer Margin on This Car$9,285

Percentile92% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold787

Avg Markup+$405

Median Markup$0

Best Deal-$5,252

Worst Deal+$7,995

% Sold Below MSRP58%

Avg Days to Sell26 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)+$574

Avg Markup (Grand Highlander Hybrid)+$2,139

% Below MSRP41%

Avg Days to Sell22 days

Avg Sold Markup+$580

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