Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Kenosha Toyota · Kenosha, WI · VIN: 5TDACAB54TS30O016

Negotiation Guide

Opening Offer

$58,230

Fair Price

$59,730

Walk Away Above

$59,823

• Recent buyers paid ~$300 above MSRP
• Sitting 29 days (avg 16) — extra leverage

Price Breakdown

Est. Dealer Cost$53,326

Est. Invoice$54,524

Holdback (est.)$1,198

MSRP (Sticker)$59,917

Asking Price$59,917

Markup$0

Est. Dealer Margin on This Car$6,591

Percentile53% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold82

Avg Markup+$300

Median Markup$0

Best Deal-$3,831

Worst Deal+$4,079

% Sold Below MSRP63%

Avg Days to Sell16 days

Dealer Profile

Inventory467 vehicles

Avg Markup (All Models)-$1,531

Avg Markup (Grand Highlander)-$407

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,324

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