Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Massey Toyota · Kinston, NC · VIN: 5TDACAB53TS114411

Negotiation Guide

Opening Offer

$57,004

Fair Price

$58,504

Walk Away Above

$58,559

• Recent buyers paid ~$281 above MSRP
• Sitting 25 days (avg 15) — extra leverage

Price Breakdown

Est. Dealer Cost$52,166

Est. Invoice$53,339

Holdback (est.)$1,172

MSRP (Sticker)$58,614

Asking Price$59,303

Markup+$689

Est. Dealer Margin on This Car$7,137

Percentile76% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$281

Median Markup$0

Best Deal-$3,831

Worst Deal+$4,079

% Sold Below MSRP65%

Avg Days to Sell15 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$665

Avg Markup (Grand Highlander)+$260

% Below MSRP41%

Avg Days to Sell20 days

Avg Sold Markup+$61

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