Negotiation Guide
Opening Offer
$60,106
Fair Price
$61,606
Walk Away Above
$62,079
- • Recent buyers paid ~$362 below MSRP
- • Sitting 91 days (avg 47) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,672
Est. Invoice$56,923
Holdback (est.)$1,251
MSRP (Sticker)$62,553
Dealer Add-Ons (DIA)+$149
Asking Price$62,702
Markup+$149
Markup includes $149 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,030
Percentile45% of inventory is priced lower
Days on Lot91 days
What Others Paid (Last 30 Days)
Cars Sold40
Avg Markup-$362
Median Markup$0
Best Deal-$2,973
Worst Deal+$2,230
% Sold Below MSRP60%
Avg Days to Sell47 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$27
Avg Markup (TX)+$114
% Below MSRP25%
Avg Days to Sell42 days
Avg Sold Markup+$121
Price History
May 20, 2026$63,450 → $62,702(-$748)
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