Negotiation Guide
Opening Offer
$61,221
Fair Price
$62,721
Walk Away Above
$62,902
- • Recent buyers paid ~$362 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,144
Est. Invoice$57,406
Holdback (est.)$1,262
MSRP (Sticker)$63,083
Dealer Add-Ons (DIA)+$897
Asking Price$64,279
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,135
Percentile79% of inventory is priced lower
Days on Lot64 days
What Others Paid (Last 30 Days)
Cars Sold40
Avg Markup-$362
Median Markup$0
Best Deal-$2,973
Worst Deal+$2,230
% Sold Below MSRP60%
Avg Days to Sell47 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
May 29, 2026$63,083 → $63,382(+$299)
Jun 28, 2026$63,382 → $64,578(+$1,196)
Jul 16, 2026$64,578 → $64,279(-$299)
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