Negotiation Guide
Opening Offer
$58,049
Fair Price
$59,549
Walk Away Above
$60,144
- • Recent buyers paid ~$422 below MSRP
- • Sitting 111 days (avg 49) — extra leverage
Price Breakdown
Est. Dealer Cost$54,058
Est. Invoice$55,272
Holdback (est.)$1,215
MSRP (Sticker)$60,739
Dealer Add-Ons (DIA)+$3,376
Asking Price$64,315
Markup+$3,576
Markup includes $3,376 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,257
Percentile100% of inventory is priced lower
Days on Lot111 days
What Others Paid (Last 30 Days)
Cars Sold40
Avg Markup-$422
Median Markup$0
Best Deal-$2,973
Worst Deal+$2,230
% Sold Below MSRP60%
Avg Days to Sell49 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)+$3,347
Avg Markup (TX)+$3,576
% Below MSRP0%
Avg Days to Sell39 days
Avg Sold Markup+$3,013
Price History
Jun 13, 2026$64,115 → $64,315(+$200)
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