Negotiation Guide
Opening Offer
$70,895
Fair Price
$72,395
Walk Away Above
$72,596
- • Recent buyers paid ~$401 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,788
Est. Invoice$66,244
Holdback (est.)$1,456
MSRP (Sticker)$72,796
Dealer Add-Ons (DIA)+$598
Asking Price$73,693
Markup+$897
Markup includes $598 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,905
Percentile81% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold763
Avg Markup-$401
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (TX)+$1,209
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$74,291 → $73,693(-$598)
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