Negotiation Guide
Opening Offer
$70,399
Fair Price
$71,899
Walk Away Above
$72,097
- • Recent buyers paid ~$396 below MSRP
Price Breakdown
Est. Dealer Cost$64,343
Est. Invoice$65,788
Holdback (est.)$1,446
MSRP (Sticker)$72,295
Dealer Add-Ons (DIA)+$299
Asking Price$72,295
Markup$0
Est. Dealer Margin on This Car$7,952
Percentile63% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold829
Avg Markup-$396
Median Markup$0
Best Deal-$4,910
Worst Deal+$16,844
% Sold Below MSRP66%
Avg Days to Sell41 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)+$54
Avg Markup (TX)-$1,059
% Below MSRP52%
Avg Days to Sell40 days
Avg Sold Markup+$18
Price History
Jul 12, 2026$70,818 → $72,295(+$1,477)
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-$4,261$70,30542d
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-$4,198$72,10322d
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-$4,180$71,62566d