Deal Sheet: 2026 Grand Highlander Limited AWD

Fowler Toyota · Norman, OK · VIN: 5TDAAAB52TS137135

Negotiation Guide

Opening Offer

$58,415

Fair Price

$59,915

Walk Away Above

$60,366

• Recent buyers paid ~$9 above MSRP
• Sitting 65 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,128

Est. Invoice$55,344

Holdback$1,216

MSRP (Sticker)$60,818

Dealer Add-Ons (DIA)+$1,895

Asking Price$63,312

Markup+$2,494

Dealer Margin on This Car$9,184

Percentile98% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold1452

Avg Markup+$9

Median Markup$0

Best Deal-$5,088

Worst Deal+$5,999

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)+$608

Avg Markup (Grand Highlander)+$1,805

% Below MSRP40%

Avg Days to Sell22 days

Avg Sold Markup+$572

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