Deal Sheet: 2026 Grand Highlander Limited FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDAAAA55TS050301

Negotiation Guide

Opening Offer

$54,509

Fair Price

$56,009

Walk Away Above

$55,902

• Recent buyers paid ~$214 above MSRP

Price Breakdown

Est. Dealer Cost$49,658

Est. Invoice$50,773

Holdback (est.)$1,116

MSRP (Sticker)$55,795

Dealer Add-Ons (DIA)+$895

Asking Price$57,688

Markup+$1,893

Est. Dealer Margin on This Car$8,030

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold704

Avg Markup+$214

Median Markup$0

Best Deal-$6,812

Worst Deal+$4,815

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$376

Avg Markup (Grand Highlander)+$1,893

% Below MSRP53%

Avg Days to Sell22 days

Avg Sold Markup-$22

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