Deal Sheet: 2026 Grand Highlander Limited FWD

SouthWest Toyota of Lawton · Lawton, OK · VIN: 5TDAAAA51TS050473

This Is Already a Great Deal

Opening Offer

$55,004

Asking Price

$56,705

Max Price

$56,705

• Recent buyers paid ~$214 above MSRP
• Asking price is already $3,806 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$53,664

Est. Invoice$54,870

Holdback (est.)$1,206

MSRP (Sticker)$60,297

Asking Price$56,705

Markup-$3,592

Est. Dealer Margin on This Car$3,041

Percentile2% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold704

Avg Markup+$214

Median Markup$0

Best Deal-$6,812

Worst Deal+$4,815

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$2,556

Avg Markup (Grand Highlander)-$3,711

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,495

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