Negotiation Guide
Opening Offer
$63,509
Fair Price
$65,009
Walk Away Above
$64,119
- • Recent buyers paid ~$2,358 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$56,275
Est. Invoice$58,172
Holdback (est.)$1,897
MSRP (Sticker)$63,230
Asking Price$68,230
Markup+$5,000
Est. Dealer Margin on This Car$11,955
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1248
Avg Markup+$2,358
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)+$133
Avg Markup (Nautilus)+$5,000
% Below MSRP63%
Avg Days to Sell24 days
Avg Sold Markup-$181
Price History
Jul 9, 2026$65,230 → $68,230(+$3,000)
Cheaper Nautilus Premiere Inventory
Planet LincolnSpring, TX
+$5,000$64,99046d
Boulevard LincolnMillsboro, DE
+$5,000$64,44046d
Bob Thomas LincolnFort Wayne, IN
+$5,000$72,00525d
Sesi LincolnAnn Arbor, MI
+$5,000$62,25525d
Varsity Lincoln, Inc.Novi, MI
+$5,000$72,00525d
Southgate Lincoln, LLCSouthgate, MI
+$5,000$62,04025d
Alexander LincolnYuma, AZ
+$5,000$70,44025d
Lincoln South CoastSanta Ana, CA
+$5,000$61,54025d
Courtesy LincolnPortland, OR
+$5,000$67,00525d
Hempstead LincolnHempstead, NY
+$5,000$69,40532d