Deal Sheet: 2026 Nautilus Premiere

Bergstrom Neenah Ford-Lincoln · Neenah, WI · VIN: 5LMPJ8JA1TJ023943

Negotiation Guide

Opening Offer

$60,521

Fair Price

$62,021

Walk Away Above

$61,130

• Recent buyers paid ~$2,358 above MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$53,614

Est. Invoice$55,421

Holdback (est.)$1,807

MSRP (Sticker)$60,240

Asking Price$65,240

Markup+$5,000

Est. Dealer Margin on This Car$11,626

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1248

Avg Markup+$2,358

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$464

Avg Markup (Nautilus)+$5,000

% Below MSRP60%

Avg Days to Sell17 days

Avg Sold Markup-$85

Price History

Jul 9, 2026$62,240 → $65,240(+$3,000)

Cheaper Nautilus Premiere Inventory

Planet LincolnSpring, TX

+$5,000$64,99047d

Boulevard LincolnMillsboro, DE

+$5,000$64,44047d

Bob Thomas LincolnFort Wayne, IN

+$5,000$72,00526d

Sesi LincolnAnn Arbor, MI

+$5,000$62,25526d

Varsity Lincoln, Inc.Novi, MI

+$5,000$72,00526d

Southgate Lincoln, LLCSouthgate, MI

+$5,000$62,04026d

Alexander LincolnYuma, AZ

+$5,000$70,44026d

Lincoln South CoastSanta Ana, CA

+$5,000$61,54026d

Courtesy LincolnPortland, OR

+$5,000$67,00526d

Hempstead LincolnHempstead, NY

+$5,000$69,40533d