Deal Sheet: 2026 Navigator Premiere L

Lincoln of Cookeville · Cookeville, TN · VIN: 5LMJJ3RG9TEL02101

Negotiation Guide

Opening Offer

$96,686

Fair Price

$98,186

Walk Away Above

$98,263

• Recent buyers paid ~$672 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$87,523

Est. Invoice$90,473

Holdback (est.)$2,950

MSRP (Sticker)$98,340

Asking Price$101,340

Markup+$3,000

Est. Dealer Margin on This Car$13,817

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold58

Avg Markup+$672

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP78%

Avg Days to Sell25 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$1,646

Avg Markup (Navigator)+$3,000

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$931

Price History

Jul 9, 2026$98,340 → $101,340(+$3,000)

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