Deal Sheet: 2026 Navigator Premiere L

Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LMJJ3RG0TEL06019

Negotiation Guide

Opening Offer

$96,577

Fair Price

$98,077

Walk Away Above

$98,154

• Recent buyers paid ~$672 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$87,425

Est. Invoice$90,372

Holdback (est.)$2,947

MSRP (Sticker)$98,230

Asking Price$101,230

Markup+$3,000

Est. Dealer Margin on This Car$13,805

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold58

Avg Markup+$672

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP78%

Avg Days to Sell25 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$466

Avg Markup (Navigator)+$2,580

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$98,230 → $101,230(+$3,000)

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