Deal Sheet: 2026 Navigator Reserve L

South Bay Ford Lincoln · Hawthorne, CA · VIN: 5LMJJ3LGXTEL07848

Negotiation Guide

Opening Offer

$105,965

Fair Price

$107,465

Walk Away Above

$107,678

• Recent buyers paid ~$524 above MSRP
• Sitting 47 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$96,022

Est. Invoice$99,259

Holdback (est.)$3,237

MSRP (Sticker)$107,890

Asking Price$110,890

Markup+$3,000

Est. Dealer Margin on This Car$14,868

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup+$524

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP83%

Avg Days to Sell25 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$1,936

Avg Markup (Navigator)+$2,813

% Below MSRP88%

Avg Days to Sell21 days

Avg Sold Markup-$884

Price History

Jul 9, 2026$107,890 → $110,890(+$3,000)

Cheaper Navigator Reserve L Inventory

Highland Park LincolnHighland Park, IL

$0$108,89017d

Fred Beans Lincoln of DoylestownDoylestown, PA

$0$117,14017d

Sentry LincolnMedford, MA

$0$109,84017d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$114,74017d

Fairway LincolnGreenville, SC

$0$109,84017d

D-Patrick LincolnEvansville, IN

$0$111,12017d

Lincoln of CincinnatiCincinnati, OH

$0$114,45017d

Pilson LincolnMattoon, IL

$0$113,34017d

Highland Park LincolnHighland Park, IL

$0$108,89017d

Highland Park LincolnHighland Park, IL

$0$108,89017d