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Deal Sheet: 2026 Navigator Reserve L
Koons Lincoln of Annapolis · Annapolis, MD · VIN: 5LMJJ3LG8TEL14572
Negotiation Guide
Opening Offer
$113,936
Fair Price
$115,436
Walk Away Above
$115,661
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$103,138
Est. Invoice$106,614
Holdback (est.)$3,477
MSRP (Sticker)$115,885
Asking Price$118,885
Markup+$3,000
Est. Dealer Margin on This Car$15,747
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,342
Avg Markup (Navigator)+$1,714
% Below MSRP88%
Avg Days to Sell23 days
Avg Sold Markup-$776
Price History
Jul 9, 2026$115,885 → $118,885(+$3,000)
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